In 5 Months, Shuttle Customers saved 35,000 units of disposable cutlery

In 5 Months, the #ShuttleSaves initiative has saved 35,000 units of disposable cutlery

My name is Florian, I’m the CTO at Shuttle and I work at our office 5 days a week. During the winter our team orders food to the office so we can eat together. At the office, we have plates and cutlery we eat lunch with and wash afterwards. Each time I saw our food arrive with wooden chopsticks, plastic knives, or forks and spoons; it made me feel a little bit guilty about my delivery experience because I knew I wasn’t using the cutlery. After a month or so, our drawers became full of disposable utensils, so we began throwing the unused ones in the trash.

The remains of a delicious office lunch
The remains of a delicious  team lunch at Shuttle’s office

In the summer of 2018,  our team started thinking a little bit more about taking care of the Earth; we thought, “What if we could give Shuttle customers the option to opt-out of plastic cutlery?” We already knew some customers would be interested because we received a few requests asking for an option to receive less disposable packaging. The requests were very few, approximately about one every two months, so we really didn’t think that it would be a very popular option. During one of our weekly team meetings I brought up the initiative, #ShuttleSaves; and to my surprise, everyone on our C-Level team agreed that the initiative was something we should do as a company.
Our development team immediately started working on the “No Cutlery” option in the app and on the website. We had to make sure that our customer service team would see the customer’s choice, and that the option would display properly on the restaurant dashboard to easily inform them when they prepare the order. The #ShuttleSaves initiative that allowed customers the “No Cutlery” option was quietly launched in September 2018. To my surprise, our customers began using the new feature immediately. By the first month, 4% of all orders chose the “No Cutlery” option. Then it went up to 7% in November, 12% in December, and by January 2019 it was at an all-time high of 22%.


People who ordered without cutlery
People who ordered without cutlery

I can tell you from my own experience; it can absolutely ruin your whole delivery experience when you really need the cutlery and you don’t get it. (Have you tried to eat a bowl of Pho without cutlery? I don’t advise you try)


This month, (February 2019) we read an announcement from the Korean government about plans to reduce plastic cutlery and containers for delivery companies. It’s nice to see the Korean government taking the issue seriously and we were happy to see that we were ahead of the curve! At present, Shuttle is the ONLY Korea based delivery company that has began tackling the problem with cutlery waste; we hope that others in our industry address the issue before the government has to step in with bulky and rigid regulations. As we can see from the #ShuttleSaves initiative, our customers care about the issue and are willing are willing to take a proactive steps towards creating less waste as long as it’s good for the environment.

Shuttle’s team believes that if we give people the choice to do something for the environment, they will use it! Delivery sometimes uses a lot of unnecessary plastic materials; we’d like to give a big and sincere THANK YOU to those of you who chose the “No Cutlery” option, you are all helping preserve the planet we live on.  


Best Delivery Options for Valentine’s Day

Written by Marie for Shuttle

Valentine’s Day is coming and many of you are starting to plan the day with your loved one. If you are looking for a more laid-back way to spend with your date, then eating yummy desserts at home in front of the TV might be the perfect choice. No need for reservations or fancy clothes! Here are Shuttle’s options for Valentine’s Day, listed below in no particular order along with their service area.

Cre8 Cookies (Gangnam)

There is nothing more comforting than eating cookies straight out of the oven. Cre8 Cookies is a cute little cookie bakery with 2 venues in Seoul. The beautifully decorated shop has a homely feel to it. There are different kinds of cookies on the menu with the best one being the M&M and the classic chocolate chip cookie.


If you are staying the night in to watch a movie with your partner on Valentine’s Day then these cookies are a must get. You can get the cookies individually or in a box of 6, 12 or 24. See full menu here. 

Cookie Monster (Itaewon)

Not only does Cookie Monster sell the classic cookies, it also offers a set of cute character cookies including Elmo, Minions, Kaonashi, Bonobono and many more. This shops also sells some interesting flavour combinations like butterscotch & pink salt cookie, nutella jam cookie or a caramel pretzel cookie. See full menu here.

Sweet Bite (Itaewon)

Sweet Bite focuses on offering a wide range of delicious looking macarons. There are 11 different flavours for sale including the pure milk, matcha choco, red bean paste and butter and the Crème brûlée macaron. Apart from macarons the shop also sells a variety of yummy drinks. See full menu here. 


Halcyon Flowers (Gangnam)

Not a restaurant but Halcyon Flowers is a renowned flower shop and floral art school that makes the most beautiful bouquets and flower arrangements. This iconic flower shop in Gangnam makes modern and classical designs which are a perfect gift for your other half on Valentine’s Day.

What’s great about this flower shop is on Shuttle they offer  a same-day flower delivery service. No need to venture all the way to the other side of Seoul, you can have them delivered directly to your partner’s workplace or home. What could be more romantic that having a special bouquet delivered? See full menu here.


Mal Car (Itaewon)

A three floor quirky cafe which has lots of hidden corners to sit in. It is located in the more residential area of Gyeongridan and has a vintage car theme going on. The shops sells all sorts of American and European style pastries like cinnamon rolls, croissants, baguettes and pain au chocolat. See full menu here.

Street Churros (Itaewon)

Churros is a simple and cheap comfort snack, perfect to end your Valentine’s date with. The tiny shop, Street Churros is located in the Noksapyeong area and different churros flavours are available like the classic churros, cinnamon, onion and cajun. To make the dessert complete, order some chocolate, cream cheese, strawberry or chili dipping dipping sauce. See full menu here.


Sweet East (Itaewon)

Funnel cakes! A delicious North American dessert often found at carnivals, sports events or fairs. The plain flavoured cakes are typically served with powdered sugar but Sweet East also offers jelly, cinnamon, chocolate or fresh fruit as a topping. See full menu here.


Luce Ave Coffee (Itaewon)

The Luce Ave coffee shop at Yongsan stations sells sandwiches, desserts and drinks. The best dessert and drink to try at the coffee shop are the shortbread cookie and white chocolate mocha. Have it delivered to your house for the perfect night in. See full menu here.


Always Tart (Sinchon)

Last but not least, Always Tart in Sinchon. This shop has interesting flavoured tarts on the menu sold per slice or as a whole. All the tarts are handmade from scratch and flavours include the granach, fig, walnut and many more. See full menu here.


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