Why is Shuttle Such a Diverse Place for Authentic Foreign Food?

How does the Shuttle team choose the partner restaurants which it lists on the Shuttle Delivery website?


When Shuttle was first formed in Seoul as two separate companies 3 years ago; it had a hard time convincing restaurants to join the service. There were a lot of difficult negotiations because the restaurant owners didn’t trust a bunch of guys delivering their precious creations all over town. We had no reputation, clout, respect or standing in the community since nothing like this type of service existed before. So many restaurant owners had a very tenuous relationship with us at the beginning.  So we had to work hard to gain their trust, so our customers would eventually have the best selection of restaurants in the city!

screen-shot-2017-01-29-at-1-29-23-amEven now we only deliver for restaurants that have made the formal choice to join us; because we only want partners who really want to work with us. We know this type of relationship will translate to an overall better experience for our customers, as well as a way to simplify the ordering process. We also get a administrative fee from our restaurant partners, which helps us keep the delivery fee costs to our customers lower. It’s so important to really vet restaurant partners in order to choose the ones which are the best fits for our delivery system.

screen-shot-2017-01-29-at-1-28-39-amWe have learned from operating this business for this long that there are certain pillars of the food delivery world that people really need.  All other types of cuisine are nice but the pillars have to be available so that customers will be fully satisfied with their ordering experience.  The 6 top pillars of our food delivery service include Thai food, Mexican food, Pizza, Indian Food, Chicken, and Burgers. We knew if we structured our food options around these pillars, we would have more satisfied customers. These pillars are still our top sellers but people like variety which is why we have all these different partners for our customers to choose from.


We really wanted to be known for the most delicious, authentic and diverse array of restaurants in town. So we started working extremely hard to recruit the most knowledgeable eaters in Seoul.  Friends of ours who we knew ate out a lot started us off in the right direction but then as we grew as a company, we hired team members to actively search through all the blogs, review sites, etc. to add the most liked restaurants on those. “Restaurant Buzz Seoul” was a very influential group for us because it features a lot of very passionate foodies with a lot of strong opinions.  We usually go with the policy even now that if one restaurant is getting at least 5 reviews then we will send a business development agent to negotiate a contract with the restaurant.

screen-shot-2017-01-29-at-1-30-46-amFinally we had to trust our consumers. We would hear a lot of mixed reviews about certain restaurants which we were skeptical about recruiting but we eventually allowed them to join our roster in order to give our customers more choices.  We learned that this was much better than not allowing the restaurants with mixed reviews, and only allowing partners with stellar reviews.  As a result more customers began to learn about new favorites, and we now offer over 200 restaurants for delivery in Seoul! We had to allow our customers to dictate the breadth of choices on Shuttle Delivery.  We take a lot of pride in being a company made by foreign food enthusiasts designed for the local Seoul foreign foodie. We are members of the community so we will never rest in order to make sure that this same community gets the best variety of delicious foods possible.


Shuttle Delivery vs 3rd Annual Route 66 Chili Cook Off



Recently Shuttle Delivery was invited to the Annual Route 66 Chili Cook Off. This was the 3rd Annual Route 66 Chili Cook Off: Sponsored by Berentzen. They have had more participants and attendees every year since its launch in 2013. 1st place chili takes around 350,000, 2nd 150,000, 3rd a bottle of Berentzen liqueur. Cook-off participants donate 60,000 won for the pot, which allows the winners to receive their compensation after the competition from that pot. Tickets were 25,000 won for attendees. Route 66 limits the amount of tickets sold at around 60 – 70 attendees so it’s best to move fast on buying tickets in order to get a spot. Tickets for the Cook Off sold out in less than 24 hours this year.



Most people have such an endearing affection for Chili, which is why the amount of enthusiasm has increased exponentially since the launch of the Route 66 Chili Cook Off. There are so many kinds of chili with varieties that vary depending on the make, and spice levels. There are meat only versions, as well as veggie, and vegan among others. The Cook Off participants just bring their best chili with enough for attendees to sample and Route 66 provides the bowls, onions, cheese, and sour cream.


Route 66’s intent was to find the best chili makers in Seoul to make some of their favorite batches and see who would reign supreme. All while giving the attendees a chance to gather in one place to peruse the different styles and enjoy a few bowls of some mighty fine chili.


Last year’s 2015 Chili Cook Off, Route 66 hosted 12 different varieties from 12 different participants, and this year there were 12 participants again but more attendees. 2016 saw many types of chilis; there was lamb, vegan, a bacon chipotle, a pulled pork chili, a super spicy chili, a meat combo chili, and others. The winner for the 2016 3rd Annual Route 66 Chili Cook Off: Sponsored by Berentzen was Chuck Chun from Cali Kitchen, with his very nice Braised Short Rib Chili! Shuttle Delivery came up a little short this year but still winning 3rd place. Ryan Philips was representing Shuttle Delivery for this event; and for our first outing, we had to be proud of the results of at least placing 3rd out of 12 participants.  But rest assured that Mr. Philips guarantees he won’t be satisfied with 3rd for next year and wants to win it all next year.


Ryan Phillips has taken on a great Kitchen Consulting position with Shuttle Delivery recently and he has been very integral for Shuttle Delivery’s future plans for ready-made microwaveable premium delivered meals. Shuttle Delivery and Ryan are working out the kinks of this project to hopefully launch it full-scale sometime soon.  Maybe his delightful chili will be one of the offerings he provides customers with once those ready-made microwaveable meals are available for delivery. He has proven to be a very capable and exciting chef with a ton of energy. We believe with the help of Ryan Philips, Shuttle Delivery will continue to innovate how Seoul residents enjoy their meals.


Turkey Dinner

Happy Thanksgiving to all our American and Canadian customers

If you are planning on having a Thanksgiving or Christmas gathering, we have got you covered. This year, get your turkey dinner pre-made and delivered! We have options for individuals and groups which also include Roast Lamb, Bone-in Ham Leg, Prime Rib, Roast Pork and Honey Baked Ham. Our holiday sets are complete with all the trimmings so you can just place your order and enjoy the holiday!

How about a Turkey Dinner at work?

Since the holiday season is a time to celebrate together we are offering a special 50,000 won to anyone who orders a full Turkey Dinner Set for their office or work dinners! You can message us on Facebook for arrangements. Just have your company make their payment and we will wire the money straight to your account!



To place an order, just go to our Thanksgiving Dinner Page and get ready for a delicious feast.

Thanksgiving Turkey Image

We are incredibly thankful for patronage and all your continued support.

Happy Holidays!